Subject production and political art practise

At the moment both everyday life and cultural life seem to be dominated by a production aesthetic of coolness closely interwoven with lifestyle culture. «Crossover», «Gesamtkunstwerk Pop» and «Network» are the slogans of a young generation, growing up away from the social and economic change of post-Fordist society, and for whom the political has the function of an ornament. The so-called retro and crossover art, produced by the generation of artists that grew up with Gameboy and Playstation, predominantly refers to this lifestyle aspect, which has risen sharply in terms of its social status. This has, in turn, meant that subjectivity has itself become a commodity and the art that reflects it largely consists of clever re-combinations of signs given a speculative charge.


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