Coordination: COLECTIVO YOX
Run by: Inmaculada Urrea.
Date: 9 to 11 July.
Schedule: from 10.00 to 13.00 and from 15.00 to 18.00. Participants: Maximum of 15.
Registration date: Until 5 July. Please send your personal details, CV and a short motivation letter to komunika@colectivoyox.com
This practical-theoretical workshop is part of MID_E Studio 012, a programme of the 10th MID_E, the international contemporary design and art fair.
Digital communication provides artists and designers with a means to showcase and disseminate their work that completes the traditional role of galleries and museums. It has generated art dissemination channels, along with new work-audience relationship and production models that point to commercial, communicative and creative paths based on flexibility, immediacy and interactivity. These very capacities and their unstoppable expansion have made the online world a medium that is as useful as erratic if one is unaware of its main codes and tools.
Inmaculada Urrea, an expert in Brand Meaning and digital contents, is running this workshop which will use two fundamental areas, brand identity and social networks, to develop key points for effective online communication applicable to different creative and artistic projects: visual and plastic arts, fashion, and dramatic arts.
INMACULADA URREA
Graduated in Contemporary History and DEA (Diploma of Advanced Studies) in History of Art from Barcelona University. Founding partner and Brand Meaning Advisor of Sofoco Media consultants, whose client portfolio include Inditex, Puig, Chupa-Chups, Miriam Ponsa, Bershka, Boris Bidjan Saberi and Teresa Helbig.
Co-director of the post-graduate courses in Brand Meaning Management 3.0, Fashion Journalism and Communication 3.0 and Establishing and Managing Fashion Companies at the IDEC-UPF (Pompeu Fabra University) Lecturer in Brand Identity & Branding and Fashion Communication & History, and UPF (Pompeu Fabra University) associate lecturer in Advertising and PR.
She is working on her doctoral thesis on Brand Identity at the UPF Communication Department.
This workshop follows on from previous artistic educational workshops that Colectivo YOX (enlace a www.colectivoyox.com) has been organising since 2003. It is the first of a series that, based on the general concept of digital communication-contemporary design, offers professionals linked to this field perspectives that help to expand knowledge and the debate on its growing influence in art today.
